Top Digital Marketing Tips for Small or Large Businesses

With COVID-19 outbreak, every business has shut down. Whether your firm is small scale or large scale, marketing has suffered a lot. Based on surveys of small and large businesses, here are some of the best and top digital marketing tips to adopt. 

By these steps, your firm can get excessive exposure, generate a good amount of sales, and also earn a lot of revenue. Changing digital marketing techniques right now can help during the time of crisis.

So, without wasting another minute, let us dive into the 7 marketing tips to keep our businesses afloat during this COVID-19.

Strong Social Media Presence

Due to ample free time, people spend more time on screen and specifically, social media. Hence, this is the best time to make use of all the relevant social media platforms. 

Whether your business is small or large, a face to face communication with your clients is quite limited. On the other hand, businesses can come to social media and reach their potential clients. Businesses who are excelling the time of crisis have realized the importance of social media. About 85% of businesses invest in social media.

No matter what the age of your business is, social media is valuable. It has now become a functional aspect of digital marketing techniques. Use Facebook, Instagram, Twitter, LinkedIn, Snapchat and others depending upon your business.

Email Marketing

Email marketing might seem outdated but most businesses make use of these email marketing techniques to build personal connections with their prospects. More than 50% of businesses formulate plans to use email marketing as a part of their digital marketing techniques in 2020.

About 80% of business owners believe that customer relation is amplified with email marketing. A survey by State of Email Marketing states that email marketing influences a consumer’s purchasing behavior.

Email marketing is a key to expand a brand’s reach and influence among the consumers. Moreover a lot of things are not going as planned and using email can provide stability and also remain an effective communication tool.

Website Marketing

Web presence is the most important factor now for businesses. If your business does not have a website, then your business is considered non existent. Businesses should not look further than web platforms to increase website marketing knowledge.

This year, more than 50% of business owners invested in website marketing to create an online presence and also develop a digital presence. Website marketing is the most important aspect of digital marketing. Therefore, set up your website with core values, application, services, and so much more. 

Video Marketing

People have lost patience to read a whole blog and hence they love to watch a video and get the message with ease. Plus, videos are more appealing to a customer’s eyes. Using video marketing can dominate digital marketing strategy can make the user spend about 85% more time on the website.

The market is digitally focused and hence video marketing can be one of the best assets under digital marketing.

In House Digital Marketing

In house digital marketing of small and large businesses can help in generating creative ideas to reach the potential clients. Many small businesses ( about 60% of them) rely on the in-house digital marketing services. 

If you have a small business, then using the employees that company already has is a great solution for digital marketing. For larger businesses, specific digital marketers are hired to develop strategies for digital marketing- try using in-house digital marketing techniques too.

Determine Your Goal

Before entering the world of digital marketing, it is important to acknowledge the business goal of the firm. Think what is your main goal right now- Do you want to create brand awareness? Or do you want to sell a product? Or do you want to run a campaign? 

Once you have answers to these questions, you are ready to formulate digital marketing strategies. Now, more than 75% of businesses believe that their current digital marketing is effective in achieving the company’s goal.

Small businesses use digital marketing for the followings:

• Increase in traffic
• Conversion of leads
• Support generation of revenue
• Increase customer and brand engagement
• Generate qualified leads

We are facing an unpredictable time and hence the small businesses and large businesses need to focus on digital marketing strategies. Think about creative ways for digital marketing.

If you are looking for more creative ways to increase more web traffic and get more leads, then reach out to the best digital marketing service provider – WinnipegTech.